Matt Falloon, aka Smoke Feathers, is the most gifted songwriter I’ve ever had the pleasure of working with, and one of my closest friends since we formed our first band together at university in 1998. This was a fun video to work on, thanks largely to the inspired combination of director Ed Spencer – determined from the outset to temper the emotional core of the track with a few lighthearted visual moments – and director of photography Rosemary Hill.